A video can contain a lot of information. Because of the gestures and the quality of the images transmitted, the messages conveyed by a video are easy to remember. Thus, to seduce your customers, you must produce a quality video that will depend largely on the quality of the sound, the light, the decor, the camera setting, and the editing. So, without further ado, let’s dive into this blog and learn everything you need to know about producing a video.
1. The quality of the sound
As a reminder, a video is an audiovisual production. Moreover, it is a means of communication widely used by the general public as well as by companies. But it is important to know that sound is an important criterion and greatly influences the quality of the video.
Indeed, even if the image is impeccable, the viewer will always zap a video with rather unpleasant background noises. To avoid this problem, you must isolate the recording room. This soundproofing allows you to block interior and exterior noises. You can use different methods such as adding mass, muffling or sealing air holes to do.
2. Adjusting the light
A successful video depends greatly on the lighting. So, to achieve a quality shot, you can play with daylight and enhance it with lighting system kits such as LED video lights and studio slave lights if you shoot in a recording studio. This lighting system can provide various types of backdrops. For this purpose, 3-point lighting is an example of the light configuration. It consists of playing the 3 types of lights, including:
- The main lighting that will illuminate the room,
- The fill light removes shadows
- Backlighting to separate you from the background.
3. The backgrounds of the shot
Captured in your recording to constitute the shot of your video, the backgrounds of a place should not be neglected. To do this, you must vary them or change the colors of the walls. You can choose various places as shots or backgrounds. The main thing is that they are in harmony with the theme and subject of your video.
4. Setting up cameras
Among the audiovisual equipment, a camera is the main tool in making a video. A manual camera provides more precision and has various adjustment buttons. The aperture allows you to manage the depth of field to obtain a variety of image styles. For example, a larger aperture gives a shallow field depth and enhances the subject being shot.
In fact, this feature gives you the ability to blur the background, resulting in a sharp rendering of the subject. Thus, this method of shooting will give you good image quality. However, when you want to highlight the surroundings or the entire room, you should opt for a smaller aperture. In terms of equipment, although the camera has an aperture, it is strongly recommended to use external photographic lenses.
5. Editing the video
After shooting, a series of assembly of several video captures is necessary to make a complete video. This is done using video editing software. In addition to the assembly system, this device allows you to delete some sequences, and add transitions and more or less varied effects to bring out the emotions.
Currently, there are several video editing programs available on the web, including Movavi video, Adobe Premiere, Final Cut Pro, iMovie, etc. To make things easier for you, contact an audiovisual company directly. They will do the editing and make the necessary changes before broadcasting the video.
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